January 11, 2016

Coca Cola in ads

Wait, why? why the black leather gloves? What are you planning to do? I just want a Coke! Is that the oh-so-welcome refreshment of ice-cold “Coca Cola” you were talking about?


Quality carries on, and it’ll only cost you five cents. That’s what you needed to pay for an ice-cold Coca-Cola back in the 1940s. At least according to this vintage ad for the omnipresent drink. After all, it’s the drink you can share with your allies to enjoy a friendly pause.

These are just a couple of vintage ads I found while randomly browsing the web, but they got me curious about finding out more about the old Coca-Cola ads. You can find a post with a few cool ads here, or go to Vintage Ad Browser for more, but be careful, you’d probably spend a few hours on that site.

I couldn’t find an specific book that compiles all advertisements and artwork for Coca-Cola, although I did find a couple of interest things, so I’ll put them for now, maybe one day I’ll go and buy those books. First, there’s Coca-Cola Girls : An Advertising Art History (Isbn: 1888054441) a book from 2000, so I’m guessing it’s a bit hard to find, although Abebooks has a few of them for a decent price. Apparently, it was the first ever art book the Company licensed for publication, and it consists of 288 pages focusing of the pin-up illustrations and art created for the advertisements.

After that, there’s The Sparkling Story of Coca-Cola: An Entertaining History including Collectibles, Coke Lore, and Calendar Girls; not quite an artbook, although it has a bunch of illustrations and information about the history of Coca-Cola since its beginnings. I don’t think I could decide between this book and the one mentioned before, so who knows, I might get both of them.

And finally we have All-American Ads of the 40s, which is part of a series of books by Taschen. Am I to believe amazon that this book has 704 pages? that means there’s a lot of advertisement illustration to appreciate in this book (and it’s for one decade only, you can get a book for each decade from the 20s to the 80s). It’s not focused on the carbonated drink, but it’s still one book that might be worth getting, if you’re into vintage illustrations.